The Oshkosh, Wisconsin based children’s clothing retailer will completely retool it’s lineup which had in recent years begun to move away from the famous denim overall for which it is most well known. New spokesmen Tracy Lauren Marrow (Ice-T) had this to say. “Look, everybody remembers Osh Kosh B’Gosh from when they was kids. That one kid in the hood everybody beat the hell out of at the bus stop, the fat one with the denim bib. I know you remember him. He wore that dumb shit and so we all wailed on him until he cried. Anyways, we found that weird-o and fixed him up real nice in some decent rags for once. That’s the new OkB.” The company move was thought to be motivated by the success of its current skip hop line of children’s wear. It remains to be seen if this latest retooling can save the flagging retailer’s whose profits were the lowest in ten years last quarter. Sector analysts were not impressed and many pointed to the failure of last year’s Mosh Kosh B’Gosh mosh pit themed summer roll out. “Sure it sounded like a clever idea to introduce a mosh pot themed line of children’s clothes, and the name had a nice ring to it, but it turns out most parents did not think it a good idea to encourage their children to gather in small spaces to repeatedly and aggressively slam into other children asthe ad campaign suggested.” said retail analyst Tom Smoothe. He continued “Hey I love Law and Order SVU as much as the next guy, but I don’t know how much street cred the Ice-T name still holds. Back in the day when Body Count was tearin shit up with hits like cop killer the name meant something to the demographic OkB is targeting, but now I just don’t see it.” Ice-T then appeared suddenly behind Mr. Smoothe and pistol whipped him viciously saying “see that n*&g%a” dropped his 9mm to the ground from shoulder height, shrugged and walked away.