It is going to be ugly when this genomics bubble bursts. Free genomes may or may not come to pass. I ask, and so what? and then what? Once it becomes clear that all the hoped for miracle cures and magic weight loss genes do not exist, look out below. At least with free genomes we might get to that moment of reckoning faster so I am all for it. My advice to anyone reading this, sell your genome now while you can get something for it. It is going to be worthless before you know it. The actual value of your genome is slightly more than zero, but not much more. Get out, while the getting is good.