Ugh! Please do not lump science in with technology. They are not the same and I have a very hard time believing this stat with technology included. How exactly did Pew define technology? because to me it feels like every article on the web, or show on television or radio is about technology in some way or another. Certainly on this website every second article is. In any event avoid at all costs the tendency to lump the two in the same basket b/c at this point they have diverged so dramatically that I don’t even think you can call them related.
As to one of the main points of the article I actually have changed my view on this quite recently and now believe that on balance it is mostly a good thing that the general populace is largely ignorant of who we are and what we do. When did a person’s chosen career become some sort of reality show in with only the “most popular” are to be deemed important or newsworthy? Science will always be less popular and talked about then almost any other field for two main reasons. For many people it is often difficult to understand, and most people find it boring, and that’s OK. I find most people boring too but that doesn’t stop me from appreciating them and recognizing their importance. Science and scientists do not have to be popular or talked about to be important, they just have to be useful, and we absolutely are that.
Your other point about the lack of representation of female scientists is well taken, and it is not just with the general public that female scientists get shorted but also within their own chosen fields. I could not find a reliable statistic on numbers of female/male scientists working in my own field of microbiology, but until very recently (2015) representation https://www.insidehighered.com/news/2015/08/05/microbiologists-show-its-possible-achieve-gender-equity-scholarly-presentations in conference speakership and panel participation was way below 50%. My sense is that the situation is much worse in the other so called “hard” sciences.
In any event nice article and keep up the good work.