In a surprising finding from a study just published in the Journal of Hair Chemistry (JHC 20:17, 104–108) it was shown that on average women’s hair globally is now composed of approximately 90% Argan Oil. Researcher Takashi Yakamota who led the Japanese team that spearheaded this groundbreaking work said “It has been known for some time that argan oil based hair care products were hugely popular and widely used by women worldwide, but until this data was collected, the true scope of the issue was not appreciated. These products have become so prevalent that they have actually supplanted keratin (the fibrous structural proteins that is or was formerly the key structural material making up hair) as hair’s most important component. What this might mean for the future of hair is an open question. The only thing we know for sure is that it will be shiny, lustrous, and less prone to breakage, but beyond that no one can say.” The tiny country of Morocco’s (currently the worlds largest source of argan oil) minister of culture was said to have wept when he heard the news.